Pitch session
One focused coaching session ahead of a high-stakes pitch event, market presentation, or competition. Sharp, surgical, and timed to land.
I help producers and production companies navigate the business of film and television: opening the right doors, sharpening pitches, advising on strategy and financing, and making sure you show up where it counts.
You have a script, a package, a sizzle, and a list of festivals, markets and decision makers you can't quite get to. The pitch needs sharpening, the strategy needs another pair of eyes.
You're past project one. You're shaping a slate, structuring co-productions, courting financiers and platforms across Europe, and you need someone who has done it from inside the industry.
Series Mania. TV Drama Vision. A pitch in front of a commissioner you only get one shot at. The room won't be forgiving, and a week of preparation changes everything.
A clear map of the events that actually matter for your project. Which markets to prioritise, when to go, who to meet, and what to walk in with, so you stop spending budget on rooms that aren't yours.
Series Mania, TV Drama Vision, MIA, Cannes Marché, Berlinale Series MarketHands-on 1:1 work on the content and the delivery: story structure, positioning, the deck, and your presence in the room. From first draft to the final rehearsal twenty minutes before you walk on stage.
Recently coached a company to 2nd prize & €30,000 at EIT Culture & Creativity (2025)Targeted, personal introductions to buyers, co-producers, commissioners, financiers and festival decision makers across Nordic and European markets.
Real connections, not just a contact list.Hands-on advisory for company growth: overall strategy, slate development, co-production structuring, and navigating the maze of soft money, broadcasters, equity and gap financing, at company or project level.
Founder of Friday Capital · former CEO of Audiovisual FinlandOur industry runs on relationships, timing and trust. My job is to make sure your project arrives in the right place, in the right form, at the right moment, and that the people who can move it forward already know your name when you walk in.
Finland's largest post-production outlet. Day-to-day relationships with Nordic, DACH and European producers, broadcasters and platforms, including recent international series work like Seconds and Reykjavik Fusion.
Negotiated financing deals with Finnish and international films and series, advised production companies on growth strategies, and worked closely with private investors. Bridge financier on series including Peacemaker.
Headed the national industry organisation promoting Finnish film and TV internationally, and pushed for stronger film policy at home. Founded and led the Finnish Lapland Film Commission (2008 to 2013) before that.
Executive and associate producer on titles including Tove, Nimby and Animals.
Long-running mentor for the EIT C&C accelerator, the Embassy of Canada in France's accelerator for producers, and WIFT Finland, supporting people and companies at every stage of their journey in the creative industries.
A background in export consultancy in Milan, real working relationships across the Italian and Mediterranean markets, and an MSc in Economics from the University of Wales. Comfortable in the Nordic room and the Roman dinner.
One focused coaching session ahead of a high-stakes pitch event, market presentation, or competition. Sharp, surgical, and timed to land.
Five to eight warm, personally vetted introductions to relevant buyers, co-producers, commissioners or financiers, chosen for your specific project and stage.
Three to four sessions ahead of a specific market or festival: market strategy, pitch refinement, deck review and tailored introductions before you arrive.
Monthly retainer covering company strategy, slate development, financing advice, and international expansion across a six to twelve month horizon.
Not sure which fits? Every engagement is shaped to your situation, let's talk.