International Growth Partner, Film & Series

Get the
project in the room.

I help producers and production companies navigate the business of film and television: opening the right doors, sharpening pitches, advising on strategy and financing, and making sure you show up where it counts.

Based inHelsinki, Finland
Working acrossNordics & Europe
LanguagesFI · EN · IT
Johanna 'Nunnu' Karppinen, portrait
Photo by Timo Luomanen
Who this is for

You've built something worth sharing.
Now it needs to get into the right rooms.

i.

Producers with a project in development

You have a script, a package, a sizzle, and a list of festivals, markets and decision makers you can't quite get to. The pitch needs sharpening, the strategy needs another pair of eyes.

ii.

Companies ready to scale internationally

You're past project one. You're shaping a slate, structuring co-productions, courting financiers and platforms across Europe, and you need someone who has done it from inside the industry.

iii.

Founders preparing for a high-stakes moment

Series Mania. TV Drama Vision. A pitch in front of a commissioner you only get one shot at. The room won't be forgiving, and a week of preparation changes everything.

What I offer

Ways to close the gap between a great project and a financed one.

01 / Navigation

International market navigation

A clear map of the events that actually matter for your project. Which markets to prioritise, when to go, who to meet, and what to walk in with, so you stop spending budget on rooms that aren't yours.

Series Mania, TV Drama Vision, MIA, Cannes Marché, Berlinale Series Market
02 / Pitch

Pitch coaching & delivery

Hands-on 1:1 work on the content and the delivery: story structure, positioning, the deck, and your presence in the room. From first draft to the final rehearsal twenty minutes before you walk on stage.

Recently coached a company to 2nd prize & €30,000 at EIT Culture & Creativity (2025)
03 / Network

Introductions & access

Targeted, personal introductions to buyers, co-producers, commissioners, financiers and festival decision makers across Nordic and European markets.

Real connections, not just a contact list.
04 / Strategy

Strategy & financing

Hands-on advisory for company growth: overall strategy, slate development, co-production structuring, and navigating the maze of soft money, broadcasters, equity and gap financing, at company or project level.

Founder of Friday Capital · former CEO of Audiovisual Finland

Our industry runs on relationships, timing and trust. My job is to make sure your project arrives in the right place, in the right form, at the right moment, and that the people who can move it forward already know your name when you walk in.

i.

Currently COO & Head of International, Post Control Helsinki

Finland's largest post-production outlet. Day-to-day relationships with Nordic, DACH and European producers, broadcasters and platforms, including recent international series work like Seconds and Reykjavik Fusion.

ii.

Founder of Friday Capital, boutique film financing & consulting

Negotiated financing deals with Finnish and international films and series, advised production companies on growth strategies, and worked closely with private investors. Bridge financier on series including Peacemaker.

iii.

Former CEO, Audiovisual Finland (now part of APFI)

Headed the national industry organisation promoting Finnish film and TV internationally, and pushed for stronger film policy at home. Founded and led the Finnish Lapland Film Commission (2008 to 2013) before that.

iv.

Producer credits on Nordic and International features and series

Executive and associate producer on titles including Tove, Nimby and Animals.

v.

Mentor: Women in Film & TV, EIT Culture & Creativity, Canadian Creative Accelerator

Long-running mentor for the EIT C&C accelerator, the Embassy of Canada in France's accelerator for producers, and WIFT Finland, supporting people and companies at every stage of their journey in the creative industries.

vi.

Fluent in Finnish, English & Italian

A background in export consultancy in Milan, real working relationships across the Italian and Mediterranean markets, and an MSc in Economics from the University of Wales. Comfortable in the Nordic room and the Roman dinner.

On stage

Regular moderator and interviewer
in the rooms that matter.

Series Mania
Lille · FR
TV Drama Vision
Göteborg · SE
Seriencamp
Cologne · DE
Industry@Tallinn
Black Nights · EE
TV Beats Tallinn
Tallinn · EE
MIA Market
Rome · IT
Finnish Film Affair
Helsinki · FI
Göteborg Film Festival
Göteborg · SE
Ways to work together

From a single coaching session
to a long-term growth partnership.

i. Single session

Pitch session

One focused coaching session ahead of a high-stakes pitch event, market presentation, or competition. Sharp, surgical, and timed to land.

90 min · One-off
ii. Targeted

Network introduction package

Five to eight warm, personally vetted introductions to relevant buyers, co-producers, commissioners or financiers, chosen for your specific project and stage.

2 to 4 weeks · Project specific
iii. Sprint

Event preparation sprint

Three to four sessions ahead of a specific market or festival: market strategy, pitch refinement, deck review and tailored introductions before you arrive.

3 to 4 weeks · Pre market
iv. Ongoing

Growth partner retainer

Monthly retainer covering company strategy, slate development, financing advice, and international expansion across a six to twelve month horizon.

6 to 12 months · Retainer

Not sure which fits? Every engagement is shaped to your situation, let's talk.

Tell me about
your project.